What to reply when someone DMs “how much?”

1. Answer the question first

Don’t make them ask twice. Give the price straight away, then continue. A reply that dodges the price feels like a hard sell and slows things down.

2. Say what the price includes

“A classic full set is £45 and takes about two hours, with aftercare included.” A price with what’s in it is easier to value than a number on its own.

If there are options, such as classic, hybrid or volume, name them briefly and ask which they’re thinking of.

3. Ask one question that moves things on

End with a question that gets a time, not just a thank-you: “I’ve got Thursday at 11am or Saturday at 2pm. Would either suit?”

People answer questions more often than they answer statements.

4. Mention the deposit up front

Say early that a deposit secures the slot, so it isn’t a surprise at the end: “To hold it I take a £10 deposit, which comes off the price on the day.”

5. Keep a saved reply for the first message

Write your standard answer once and save it, so you can send it in seconds between clients. Change the details each time so it doesn’t read as a copy.

Instagram business accounts have saved replies you can use in the inbox. Check what your account offers.

6. Reply quickly

Someone asking about prices is often asking several people. Many book with whoever answers first, so a good reply an hour later can lose to an average one now.