Guide
How to price your beauty services
SolvePoint · 21 October 2026
Many techs set prices by copying the nearest competitor, then wonder why they’re busy and still broke. A better way starts with your own numbers.
1. Work out what you need to earn
Start with the income you want in a month, then add your costs: products, rent, insurance, software, tools and tax. That’s the number your prices have to reach.
2. Work out your real hours
You don’t earn for every hour. Count appointment time and the setup, cleaning, admin, messages and gaps around them. Divide what you need by the hours you can really bill.
3. Add up the cost of each service
For each treatment, add the products, the time (including aftercare messages) and a share of your overheads. That’s the lowest price that doesn’t lose money.
4. Look at the market, don’t copy it
Check what similar techs in your area charge for the same service. It tells you what the local range is, not what you should charge.
5. Price for the level you offer
Experience, qualifications, location and results all count. If your work is better, or you’re hard to book, your price can reflect it.
6. Raise prices a little, often
A small rise for new clients, and with notice for existing ones, hurts less than a big jump after two years. Tell regulars in good time and thank them.
Questions
How much should I raise prices by?
There’s no rule. Many techs raise by a small amount for new clients first and watch what happens to bookings before changing existing clients’ prices.
Should I offer discounts?
Use them sparingly and with a reason, like a first-time offer or a package. Constant discounts teach clients to wait for the next one.
What about charging for the deposit?
A deposit isn’t an extra charge. It’s part of the price, taken early to hold the slot.
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