An Instagram bio that gets you booked

1. Say what you do and where

“Lash technician in Leeds” beats a clever tagline. People search for a service in a place, and a plain bio tells them they’ve found one.

Instagram’s search looks at your name and username too, so put your service and town in your name field.

2. Say how to book

“DM to book” or “Book via the link” tells people what to do. If you take bookings by message, say so in the bio so nobody hunts for a button.

3. Add a trust line

One short line is enough: years in the trade, a qualification, or “Fully insured”. Only say what’s true and what you can show if asked.

4. Use your highlights as a menu

Pin a few highlights: prices, aftercare, FAQs and your policy. A new client can answer their own questions before they message, and the questions they do send are better ones.

5. Turn on the contact buttons

A professional account can show a contact button for message, email or call. Make sure the one you want people to use is the one that shows.

6. Keep your link current

Whatever link you use, check it works on a phone. A broken booking link loses people quietly.